Impressions

Impression are the number of times any content from or about your Page appeared on a person's screen.

Platform	Included Formats	Paid & Organic	Delay
Facebook	Post, slideshow, carousel, album, reel Stories and live content are not included	Paid and organic	Depending on the age of the post: up to 1 day: 1 hour up to 7 days: 12 hours up to 30 days: 24 hours Older than 30 days: 30 days
Instagram Business	Image, carousel, Stories	Only organic	Depending on the age of the post: Just now: 10 minutes up to 1 day: 1 hour up to 7 days: 12 hours up to 30 days: 24 hours Older than 30 days: 30 days
LinkedIn	Text, images, videos, and documents LinkedIn Private profile data is not available via the LinkedIn API	Combined total of paid and organic	around 12 hours
TikTok	Video	Paid and Organic	24 - 48 hours
THREADS	Text posts, images, videos and carousel albums.	Only organic	Depending on the age of the post: Just now: 10 seconds Up to 2 days: 10 minutes Up to 7 days: 2 hours Up to 30 days: 10 hours Older than 90 days: 48 hours
X	Shares, likes and comments	Only organic	Depending on the age of the post: up to 1 day: 3 hours up to 7 days: 12 hours up to 30 days: 24 hours Older than 30 days: 30 days