| Platform | Fans definition | Delay |
| The total number of people who have liked your fage. | 24 hours | |
| Instagram Business | The total number of people who are following the account | 24 hours |
Number of followers of the organisation LinkedIn Private profile data is not available via the LinkedIn API | 12 hours | |
| TikTok | Number of fans | 24 hours |
| Threads | The total number of people who are following the page | 24 hours |
| X | The total number of people who are following the account | 24 hours |
Why do our metrics sometimes differ from platform analytics?
The platforms never provide us with the values immediately. The data on the platforms is therefore often more up-to-date than our numbers.
Some specific scenarios:
Facebook:
For some time, there are two possible versions of Facebook pages.
- The old version with "Follower", "Likes" and a "Like" button.
- The new version with "Follower" & "Following", no "Likes" and no "Like" button.
Currently, we are still using the "Likes" from the old version as value for our "Fans". For pages with the new version, this might cause incorrect values. We are working to update this to the new version and use the "Follower" as they are present on both versions of the page.