Link & Post clicks

There are two types of "click counts" in the Hub.
"Post clicks" and "Link clicks" - Depending on how the Platform delivers these values, we can show them differently. For "Link clicks" we have a second system, which is active when a "Short Link" is used in the post. (Link-Shortener)

Platform	What’s Measured	SH Link Shortener	Delay
Facebook	Link clicks and post clicks Post clicks are clicks on the post that not trigger an action like share, comment or a reaction.	Initially, we retrieve this value from Facebook If a shortened link is used in the post, we override the platform value with the value from the link shortener	If a shortened link is present, the metric is updated every 12 hours Otherwise, it depends on the age of the post: up to 1 day: 1 hour up to 7 days: 12 hours up to 30 days: 24 hours Older than 30 days: 30 days
Instagram Business	We do not get link or post clicks metric from the Instagram API	The Link clicks will only be shown if a shortened link is used in the post	12 hours
LinkedIn	Post clicks	The Link clicks will only be shown if a shortened link is used in the post	12 hours
TikTok	We do not get link or post clicks metric from the TikTok API	The Link clicks will only be shown if a shortened link is used in the post	12 hours
X	Clicks on the link preview card or the link	Initially, we retrieve this value from X If a shortened link is used in the post, we override the platform value with the value from the link shortener	If a shortened link is present, the metric is updated every 12 hours Otherwise, it depends on the age of the post: up to 1 day: 3 hours up to 7 days: 12 hours up to 30 days: 24 hours Older than 30 days: 30 days

Why do our metrics sometimes differ from platform analytics? 

The platforms never provide us with the values immediately. The data on the platforms is therefore often more up-to-date than our numbers.

Some specific scenarios:

Facebook: 
Our definition of link clicks is slightly different from Facebook’s. Facebook defines link clicks as “the number of clicks, taps, or swipes on links within your content, including ads,” covering formats like posts, stories, reels, and videos that lead to destinations on or off Facebook.

LinkedIn: 
We are currently addressing a bug with the clicks on LinkedIn posts