Welcome to the Analytics for Content Planner. In this section we explain the individual functions of the Analytics, the Content Planner.
Analytics is an extension to Content Planner and shows you global statistics as well as statistics of your content performance.
There is also tag analytics. If you have previously tagged your published content, i.e. categorized it, Analytics also provides evaluations for this.
Currently, it is possible to display evaluations for a single channel and not for several.
As you may already be used to from the inbox insights, you can select a time period for which you want to have the analytics displayed via the corresponding buttons in the top right corner:
We always try to use a consistent and recognizable interface, so the behavior of the three buttons is the same as in the Insights. As you can see on the right, it is also possible to download the reports in a CSV/PDF file. If your team has to submit monthly reports, this would be the perfect option.
Channel wide metrics
The top pane displays the total metrics for the selected channel and time range. Although the channel-wide metrics are mainly composed of the totals of the posts displayed further down, they can also be significantly higher. This is because, for example, older posts that fall outside the displayed time range can still generate interactions.
Was heißen nun diese ersten Werte?
|Total range||The number of users who have seen any content linked to your page|
|New fans||The number of new users who have liked your page (including the total number of likes).|
|Engagement generates||The number of users who have interacted with your page. Engagement includes every click.|
|Paid range||The number of users who have seen a sponsored story or advertisement about your site.|
The number of users who visited a page or who saw your page or one of your posts in a newsfeed or ticket. These can be fans, but also "non" fans.Contribution metrics
Here you can find an overview of your content performance. The performance can be validated by time period, clicks, engagement, reach, engagement / reach. Your content performance is then displayed in ascending or descending order. In this way, you can see which posts were among the most successful or had weaker performance.
This is the overview for the individual posts that you have written. In the back of the table, the corresponding reaction is listed for each post. If you move the mouse over the individual points, you can see the meaning of the same. In the area on the far right, you can view the post in SocialHub or at the respective network, or duplicate it and publish it again.
If you want to take a closer look at your posts, you can either view the post again in SocialHub itself, or you can view it directly on the respective platform (Twitter, for example) or duplicate it because of its success.
How many posts you want to see per page can also be set individually.