Welcome to the Analytics for Content Planner. In this section we explain the individual functions of the Analytics, the Content Planner.
Analytics is an extension to Content Planner and shows you global statistics as well as statistics of your content performance.
There is also tag analytics. If you have previously tagged your published content, i.e. categorized it, Analytics also provides evaluations for this.
Channel selection
Currently, it is possible to display evaluations for a single channel and not for several.
Time range
As you may already be familiar with from the Insights for the inbox, you can select a time period for which you would like the analytics to be displayed using the corresponding buttons at the top right. This is the period on the left. You can also set a comparison period next to it so that you can compare the values of the last 30 days with those of the 30 days before that, for example:
We always try to use a consistent and recognizable interface, so the behavior of the three buttons is the same as in the Insights. As you can see on the right, it is also possible to download the reports in a CSV/PDF file. If your team has to submit monthly reports, this would be the perfect option.
Channel wide metrics
The top pane displays the total metrics for the selected channel and time range. Although the channel-wide metrics are mainly composed of the totals of the posts displayed further down, they can also be significantly higher. This is because, for example, older posts that fall outside the displayed time range can still generate interactions.
What do these first values mean?
| Daten | Erläuterung |
| Channel Reach Total | The number of users who have seen any content linked to your page |
| Total Engagement | The number of users who have interacted with your site. Engagement includes every click. |
| Total link clicks | The number of users who have clicked on a link within the post. |
Here you will find an overview of your content performance. The performance can be sorted by link clicks, engagement or impressions. Your content performance is then displayed in ascending or descending order. This allows you to see which posts were the most successful or which were weaker in their performance.
This is the overview for the individual posts that you have written. In the back of the table, the corresponding reaction is listed for each post. If you move the mouse over the individual points, you can see the meaning of the same. In the area on the far right, you can view the post in SocialHub or at the respective network, or duplicate it and publish it again.
If you want to take a closer look at your posts, you can either view the post again in SocialHub itself, or you can view it directly on the respective platform (X, for example) or duplicate it because of its success.