Description of Content Planner metrics

 

Total number of posts

Sum of all published posts

All articles published in the selected period are summarized here.

Facebook; Instagram; Twitter; LinkedIn; Wordpress; Custom

 

Total post reach

Sum of the reach of all posts published in the selected period.

Here you can see the sum of all unique user visits of your posts, which were posted in the selected period.

Facebook; Instagram; LinkedIn

 

Post Reach - Organic and Paid

Range divided by types

We split the counted post reach between Organic and Paid. Any post we don't receive information from is automatically counted as Organic. For some networks, Paid reach is automatically always 0.

Facebook; Instagram; LinkedIn

 

Total Post Engagement

Generated engagement of all posts

This will show you the total engagement of your posts that were posted in the selected time period.

Facebook; Instagram; Twitter; LinkedIn

 

Post Engagement - Comments, Likes and Shares

Engagement divided by types

This will show you the engagement rate from comments, likes and shares for your posts.

Facebook; Instagram; Twitter; LinkedIn

 

Link-Klicks 

Total number of link clicks within posts

Facebook; Instagram; Twitter; LinkedIn; Wordpress; Custom (link shortener has to be used)

Have more questions? Submit a request

Comments